Instagram is a goldmine for Marketing companies
One of the companies that makes this work is the Ditto Labs, which uses software that analyzes the logos that are present in a personal photograph, whether in clothing worn by photographed or in food, and in that context is that these marks were used.
Kraft Food Groups is one of the brands that uses the services of Ditto Labs, according to the Wall Street Journal. Kraft asks are analyzed photos on Instagram and on Tumblr to determine what people like to drink when they are eating and branded products like contented when they do. The Ditto Labs divides images into categories like food or favorite sports based on how they consume foods produced by Kraft.
There are still companies like Piqora, which stores images for months in their servers to show that at any given time was a trend or very popular. The Piqora, working in San Mateo, Calif., collects images into some sort of digital chart to help manufacturing companies of clothes or accessories, such as Fossil, to determine which of their products and competition are the most popular on the market.
Like other ideas of market analysis, the work these companies perform puts in question the control that each person has about his photographs and about the way in which they are used. This problem takes on an overwhelming scale when we know, for example, that via Instagram already have been shared 20 billion images and what a day its users put an average of 60 million.
Companies are investing into Instagram likes and followers to make their accounts look more popular
The Vice President of the Group of lawyers that defends children’s privacy cases Common Sense Media, Joni Lupovitz, underlines the Wall Street Journal that, “just because a person was in a particular place or captured an image, this may not accept that this might be used to create an online profile”.
In turn, Jules Polonetsky, the director of the Future of Privacy Forum, an advocacy group founded by Facebook and other technology companies, warned at the same newspaper that users sharing sites images must “assume that companies analyze websites for market research when your photos are public”.
There are many websites where you can buy instagram followers at cheap prices. The founder of Ditto Labs, David Rose, admits that offers advertisers an efficient way to reach your target consumer on the basis of the photographs published in Twitter but States that most advertisers have been reluctant to do so, fearing the reaction of users whose images were used. David Rose believes that sharing sites images should better inform their users about the risks and provide them with the means to control how companies deal with the photographs.